Wednesday 28 May 2008

Earn Lots of Cash in the Process. Part 1

Earn Lots of Cash in the Process. Part 1

Every website needs traffic. The life of every business on the internet is the amount of visitors you have and can drive to your website on a daily basis. There are various means of generating website traffic. Unfortunately, most people think that driving traffic to their website entails only one thing and that is building the site! Wrong. If you have been involved in any form of business at all whether offline or online, you’ll realize that the soul of every viable business is in the amount of customers or clients it can make and how many sales it can generate. This of course depends on the amount of prospects they can get to buy their products and services.
There are various methods of generating traffic to your online business. They are grouped into two major classes:

1. Online Traffic Generation Methods
2. Offline Traffic Generation Methods

Because this is a series on traffic generation, we’ll start with looking at traffic generation methods offline.

Now I know that seems like a contradiction. I mean how could you use an offline based method of advertising to promote an online based product and services? Well, let me show you. The various ways through which you can generate and drive traffic o your website are

1. Advertising in the dailies.
2. Use of stickers on your car, door etc.
3. Banner advertising.
4. Billboard advertising.
5. Writing articles for newspapers.
6. Buying ad space in the newspapers.
7. Printing flyers for distribution.
8. Creating jingles for radio and TV Ads.
9. Printing of Business cards that could be handed out to people with your website address on it.
10. Exhibitions and Trade Fairs.
11. Printing your company name and website address on your clothes.
These are some of the many forms of promoting your website offline. Note that these methods look pretty simple but they are very effective forms of advertising.

Advertising in the dailies is not as hard and definitely not very expensive if you were to place your ads in the classified sections of the magazine. To do this, all you need do is call up the advertising manager of each newspaper publication you intend to advertise in and ask the current rates for their classifieds. Most times, their rates are really cheap. If you want a database of national dailies that you could advertise in, visit nationaldailies.com (Include real website from Google cash). They have in their listings over 250 newspapers with a reach of over 1 million subscribers. This way, your ads gets to be seen by about a million people. Follow carefully here. All you need is just about $750 a month on these adverts. If just one percent of those who see your ads were to visit your website, you’ll have ten thousand visitors –some ads have been known to do a lot better than pull 1% to the website. Now, let’s assume you sell products worth just $29 each. If just 200 people buy from you, you’ll end up with a net sales of about $5800 and a profit margin of $5050. That’s an incredible 500+% profit from just one campaign. Now, you see how profitable that can be. Not to mention the number of people who will visit your website as a result of the ads you put in the newspapers.

Aurelius Tjin is The Publisher of The 'Unstoppable Profits Blog' With Over 22,000 Readers. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business. To Get Free Internet Business Videos, Tips, and Strategies Go To http://www.aureliustjin.com




How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 2

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 2


In this edition of the series on generating website traffic, we’ll be taking a look at methods you can use in generating website traffic online. There are various methods used to generate traffic online. There are the fee-based ones and the free website traffic generation methods. Some of the fees based are cheap while others are expensive. It all depends on all you and on how much you are willing to spend on the advertising.

Under the fee based methods of advertising, you have the following:
1. Payperclick Advert campaigns
2. Classified ads
3. Ezine and Newsletter advertising
4. Search Engine Optimization
5. Paying to Build Email lists popularly known as subscriber lists.
6. Paying to get listed in directories.
7. Purchasing of Text links
8. Advertising on EBay

Under the free methods of advertising are:

1. Article marketing
2. Forum Posting
3. Email marketing after you have built a list
4. Submitting videos to video directories.
5. Using free Classified directories
6. Viral marketing methods e.g use of a tell-a-friend script
7. Tagging and pinging
8. Using Traffic Exchanges.
9. Use of safelists
10. Recruiting affiliates to help sell your products for a commission.
11. Reciprocal linking.
12. Search Engine Optimization.

Because writing on all these will be extremely tasking, I’ll like to narrow down the topics that we’ll be looking at the most relevant of these methods. We’ll start with the Fee based and then move on to the free methods.

1. Pay Per Click Campaigns.

The most popular of these advertising methods is the famous Google adwords. Unfortunately, most people do not know that Google isn’t the only reputable company offering PPC advert campaigns. There are also companies like Azoogle, Chitika, MSN adcenter, Yahoo Search marketing and other smaller PPC search engines such as Enhance.com, goclick.com, search123.com, and a host of others. What these companies do is they offer the advertiser a space on their website to advertise their products and services while billing them an agreed amount of money for every click that advertisers make. That is why it is called pay per click.

Of them all, Google still seems like it is the best at providing the best advertising services because it receives over 10 billion searches in a month. This topic is a very vast topic. Since this is just an introduction to all the various forms of advertising, it would be best to pick up some of the best books on Google advertising online. Three very good books are Google cash by Chris Carpenter, The Definitive Guide to Google Adwords by Perry Marshal, Adwords miracle. These books are written by well recognized and highly respected in the internet marketing field. They provide high quality guides that you’ll find full of relevant information.

Google adwords seems simple at face value, but the truth is if you don’t know what you are doing, you will lose lots of money. That’s the reason you need to pick up these materials. Do not assume when you get to the website and sign up, they’ll just guide you along. All they want from you is your money. So, if you don’t know what you are doing, your money will go down the drain.

Aurelius Tjin is The Publisher of The 'Unstoppable Profits Blog' With Over 22,000 Readers. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business. To Get Free Internet Business Videos, Tips, and Strategies Go To http://www.aureliustjin.com

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 4

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 4


In the last edition, we looked at the reasons why ezine ads do not work for most people. If that edition was depressing, I’d like to say cheer up. Sometimes, it is best to hear the truth and then know what step to take next to make profits from your ezine ads. Sure people make money from placing ads in ezines, but it takes practice, and thinking outside the box
Breaking the ezine ads jinx, as I like to say takes just some simple steps to do. Getting them done gets your inbox filled with cash. I have noticed that marketers who were selling the same products but came from another angle of marketing, gets better response rate than most who follow the “tested and tried” emails or solo ads their, merchants provide. The only exception to this rule is if you are the first person to get the ad across to the subscribers before any other person does. Asides this, no results are guaranteed.

To get the best from your ezine advertising, it is better to change the subject line of the email you will send except you are absolutely sure that you are the first person to get the message across to them. Since you cannot be sure of this, you can decide to pay for two ezine ads: one with the original solo ad template, another with your own crafted letter. Try this and see the difference. Whichever works in favor of you could be your best bet.

To get maximum return on investment (ROI), send a solo mailing or tops sponsor ad. If you are not sure what these are, they are different types of ads that you see in ezines. Top sponsor ads are the ads at the top of the ezine or newsletter while solo ads are ads that are sent singly without competing with any other ads. So, in this case you get the undivided attention of the subscribers who will read your offer and head over to wherever you direct them to.

Solo ads are usually the most expensive and highly converting followed by top sponsor ads, which are less expensive but also produces result. Last on The scale is the classifieds. These more often than not produce very minimal results.

So, how do you get the best ezines to advertise your products in? There are various directories that provide access to high quality ezines. You could also decide to either search online for them or visit http://www.directoryofezines.com, http://www.topezineads.com, http://www.ezines-r-us.com. Their services are really good. But if your market is not within the Internet marketing niche, use the search engines and type in the key word “niche ezines and newsletters”. Substitute the “niche” with your market e.g. let’s say you sell flowers, all you need do is type in the search bar “flower selling ezines or newsletters”. If you are not satisfied with the results, look for message boards, forums, and discussion boards on the topic. This will provide you with enough information on all you need.

Aurelius Tjin is The Publisher of The 'Unstoppable Profits Blog' With Over 22,000 Readers. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business. To Get Free Internet Business Videos, Tips, and Strategies Go To http://www.aureliustjin.com

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 5

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 5

If you intend to quickly drive traffic to your website, then, you need to realize that it is going to cost you money. If you are not willing to spend the money, you might as well be willing to spend the time and that sometimes, does not suffice as you end up having results that are less than
One of the quickest ways you can drive targeted traffic to your website is through the use of ezines and newsletters. There are ezine publishers out there who are willing to give you a space to advertise your products to their subscribers and probably profit from it. If you don’t know what an ezine ad looks like, here is an example. Have you opened an email and it seems to contain a whole lot of adverts? Yes. That’s what an ezine ad looks like. All you really need to do to get maximum exposure is maximize these ezines to the fullest and get the best results from them. Unfortunately, people lose money. Sometimes, we all play the numbers game. If I advertise to a list of about 1 million subscribers, I am bound to profit no matter what! Wrong sir. People have been known to advertise to ezines and not even make a return on their investments.

This happens particularly when there isn’t any strong relationship between the purported list owner and his subscribers. It is important to know that sending an email is not just about it. Recent estimates have shown that less than 50 percent of the emails sent by marketers today get to the subscribers’ inbox; and even when they do, less than ten percent are opened. Gory statistics isn’t it? Yet these come from marketers who actually keep in touch with their subscribers, offer them free gifts once in a while to keep them “sweet” and to keep their place on their subscribers lists of people to listen to and hear from. If you doubt these statistics, ask popular Internet marketers such as Armand Morin, Derek Gehl, David Vallieres, Stephen Pierce, Patrick Chan, Aurelius Tjin and a whole lot of others. You will find that one of their major problems is getting their subscribers to read their emails. So, when you see all those offers claiming to place your ads in front of 1 million people, check properly.

Another reason ezine ads don’t do well is the copy that is sent to the subscribers. In case you are not aware, your copy will determine to a large extent, how much response you get from your ads. What most marketers do is just get an email from the owner of the product they want to promote and “blast” to the subscribers. “Blasting” is not a bad thing if your copy is different as you are bound to get different and better results from the list than from those who just sent the mail like that. Let me tell you why this tactic of just sending your ads without crafting your own copy does not work. These subscribers have probably had the same offers you are sending to them and are immune to the copy as a result; regardless of how compelling the copy might be. I have watched as marketers flooded my inbox with the same headlines, and the same ads. The only difference usually is in the kinds of bonuses they offer. So, to make your ezine ads a success, think outside the box. Don’t do the “death of ……” gimmick. It doesn’t work.

Aurelius Tjin is The Publisher of The 'Unstoppable Profits Blog' With Over 22,000 Readers. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business. To Get Free Internet Business Videos, Tips, and Strategies Go To http://www.aureliustjin.com

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 7

How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process. Part 7


In the last edition of this series, we examined the kinds of ezine ads that would be profitable to anyone at any point in time. We weighed the pros and cons of using ezine ads and the best profitable one. In today’s edition, we’ll be exploring using articles to sell your products. Don’t fret as it is quite easy. A lot of people seem to shrink at the mere though of writing articles. If you think you cannot, you can outsource them. Websites like rentacoder.com, elance.com, freelancewriting.com offer writing services.


After you have your articles ready –I’ll suggest you write about 10 articles on the first day- use five of them to create a mini course or an ecourse. Then post the remaining five to the following article directories:

http://www.ezinearticles.com
http://www.articlecity.com
http://www.articledashboard.com
http://www.goarticles.com
http://www.articlebase.com
http://www.articlebiz.com
http://www.ideamarketers.com
http://www.aracontent.com/
http://articleresponder.com/
http://businessknowhow.com/newsletter/articleguidelines.htm
http://cerebuswebmaster.com/onsite/articles/submit_article.html
http://freezinesite.com/articles.cgi?action=add
http://goarticles.com/ulogin.html
http://groups.yahoo.com/group/aabusiness/
http://groups.yahoo.com/group/aageneral/
http://groups.yahoo.com/group/aainet/
http://groups.yahoo.com/group/ArticlePublish/
http://groups.yahoo.com/group/ArticlePublisher
http://groups.yahoo.com/group/articles4you2use4promotion/
http://groups.yahoo.com/group/articlesubmission/
http://groups.yahoo.com/group/articles_archives/
http://groups.yahoo.com/group/article_announce
http://groups.yahoo.com/group/article_announce_list/


Submitting your articles to this list of websites –there are so many article directories if you look for them- will undoubtedly bring you traffic depending on your bylines, quality of articles written and the niche you are writing in.

After submitting to the article directory, create a 5-part mini course loaded with information that is tied to the product you want to promote. Then load it on the autoresponder service you use. Getresponse and Aweber are very good. You can get them www.getresponse.com and www.aweber.com. The reason you need this is to get your subscribers’ email address so they can get the ecourse you are sending them and in the process, get to see your adverts or recommendations which would result in them buying your products. When you sign up with the autoresponder service, they provide you with a code that you have to place on your website. When you place this code on your website, it appears like an email address and name bar. This is where people will enter their details and voila, you have their email address.

Once they sign up, they’ll keep getting the course you have provided for them. During this period, some will buy while others will not. But the most important thing is getting their email address. So, if they don’t buy from you today, they could buy tomorrow. In the meantime, continue writing articles. If you wish, you might decide to extend the length of the ecourse. But one very impressive tactic I have seen used by a famous internet marketer is after they get the last course on day 5, send them another one on day 6 but in a different format. What do I mean? Compile the whole course into a PDF file and ask them to download it so they could continuously refer to it in their daily activities. Include giveaway rights to it too. So, they’ll be able to pass it along to their friends and colleagues. This goes on to become your marketing agent. This works like magic because your subscribers have a higher perceived value of the ecourse now compared to what it was when you were just sending it in emails. As a result, you could even profit from people who never signed up for your ecourse but have the report you compiled.

Aurelius Tjin is The Publisher of The 'Unstoppable Profits Blog' With Over 22,000 Readers. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business. To Get Free Internet Business Videos, Tips, and Strategies Go To http://www.aureliustjin.com

Get Traffic Through Viral Marketing

Get Traffic Through Viral Marketing


Viral marketing is considered as one of the most powerful method of online marketing and advertising. This refers to the method of promoting products and services through the suitable distribution. This marketing technique is not just one of the successful internet marketing method but also considered as most economical method.

E-books, Software and online articles are considered as most popular forms of this type of online marketing. In the e-books, articles and programs there are links to websites and products that are promoted. One of the fine ways of getting fast traffic is to put affiliate links in e-books and articles. A decent and valid viral marketing campaign also help in creating large mailing list and database of your customer and target audience apart from increasing traffic to your webpage and other affiliated websites.

To effectively utilize viral marketing for creation of a customer database, it is suggested that you register an e-book on your website before opening it. Also make sure that all the required links are in the place before starting sending out your mails.

The type of an e-book or Software that you distribute for the promoting your product or service determines the success of your viral marketing campaign. This marketing exercise show results when complimentary products are passed to great number of individuals. This could happen when the product or service you distribute has the educational value. Do not begin this sort of advertising with a junk product or the product which is already available or easily found in the market. Create something new and interesting so that people feel inspired to pass on and then pass it to the receivers requesting them to pass it to the groups or masses.

Providing e-books is considered as one of most reliable and economical methods of such marketing techniques. Large numbers of sources are there to provide e-books for this purpose. Also go on writing or creating your own e-book if you do no like to buy it for distribution. A good e-book is generally written that covers all the summary content of the website. Cover the relevant links in the e-book because such type of links are able to create more good traffic to your website. So try to make the interesting, short, clear and informative e-book.

You can also compile an electronic book for your such online marketing mission in case you can not write it. Write some good articles and create a book related with your business. Give interesting title to these articles and format it nicely and load it with the relevant links. This marks the beginning of your such online internet marketing campaign.

Rajeev Guglani writes Articles for SEO. He has vast exposure in Writing for Web Promotions .He is working for NDDW. For online internet marketing, internet marketing campaign and Viral Marketing visit www.nddw.com

Assessing Your Competitors’ Traffic: Is it Worth It?

Assessing Your Competitors’ Traffic: Is it Worth It?

Assessing your competitors’ traffic is like chasing rainbows: you never quite get there and wouldn’t know what to do if you did. How do you compare traffic, and is it really worth doing?

A lot depends upon what you mean by the word ‘traffic’ and how you assess it. Every time you visit your own website you are ‘traffic’ unless you can measure unique visitors. Here are three ways of gathering approximations of the traffic that your competition is getting relative to yours, although ‘approximate’ is very much the appproriate word:

* Alexa Ranking: if you visit alexa.com you will be able to download a toolbar that provides you with what is known as an Alexa Ranking. This is a ranking of the web page you are viewing in terms of total traffic relative to other sites on the internet from Alexa users. The lower the figure the better, so you can compare your competitors’ with your own Alexa statistics.

* Compete Ranking: compete.com allow you to download the Compete equivalent to the Alexa ranking Many people prefer Compete because it uses a wider base for collecting data: in addition to toolbar users they also use data from ASPs, ISPs and opt-in panels. They also provide data on unique traffic that Alexa do not.

* Netcraft: this site provides information mainly on web servers rather than individual domains, and is useful only if you want to find information about your competitor’s server. The information is sketchy for any but the biggest sites.

These toolbars are free, and useful for the amateur webmaster to use. However, if you are serious about finding information about the traffic of your competition there are a number of commercial paid sites such as Hitwise and ComScore that provide you with more comprehensive information. The choice of such services is a personal one, and quite frankly there are few, if any, that provide a comprehensive analysis of traffic that could be of much benefit to you.

Finding traffic details about your compettition is all very well, but to what use can you put it? It is not the volume of traffic that matters but how much unique traffic you are getting, and what you do with it is even more important. That could depend on the type of business you have.

A B2B (business to business) website usually regards traffic in a different way to that of a B2C (business to customer) site, in that whereas a B2B website is often designed to showcase the products and services offered, much like it would use a trade show, a B2C landing page is generally more of a squeeze page, designed to maintain contact with the visitor with a view to completing a sale some time in the future.

Whereas one is designed to display technological or product competence and innovation to prospects who are perhaps already in a sales funnel, the other is designed to create and maintain interest with the traffic achieved and enter them into the funnel. It is not so much how much traffic you get to your site that is important, but what type of traffic you get and what you subsequently do with it.

OK, we all know about squeeze pages and how you must use an opt-in form to collect your visitors’ email addresses. But what else? Do you use a sales funnel for instance? Every visitor to your website should enter the funnel and be qualified to different levels the farther down the funnel they travel. It is a good tool to try if you are new to the concept.

You should have specific actions to take at each level in your funnel, and also pre-arranged means of injecting life into those prospects that appear to have become stuck! You will have to lubricate the funnel now and again, perhaps with free offers or money-off coupons your visitors can use to purchase some of your higher value products at low prices. That should get them going on their way down the funnel towards the area where you offer them products with real benefits at real prices. The money-making end!

That is one simple way in which you can use your traffic to your best advantage, and where, if your competitors do not do the same, their traffic is irrelevant to their income. If you can make every visitor count by using the proper tools, then assessing your competitors’ traffic might be time better spent on other things.

It is important that you keep tabs of what your competition is doing, but don’t dwell too much on their traffic: think more on what you are doing with yours.


If you want more information on traffic generation, check out Pete’s blog on Seoscopywhere you will find out how to use SEO to drive masses of traffic to your website, and also links to his other websites and blogs on similar topics.

 

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